The Razer campaign, conducted in collaboration with the three YouTubers Tjulfar, GamingGuidesDE, and Dennome on YouTube and YouTube Shorts, was a brilliant mix of edutainment. The goal of the campaign was to present Razer’s innovative products in a way that was both informative and entertaining. Each YouTuber brought their own unique style to the campaign to highlight the technical features and benefits of Razer products. Tjulfar humorously explained the advanced features of the gaming peripherals. GamingGuidesDE provided insights into the applications of Razer products, creating an entertaining atmosphere through creative explanations. Dennome combined technical expertise with funny stories to inform and entertain the viewers. The YouTube Shorts of the campaign were particularly effective, capturing the essence of Razer products in short videos and standing out with creative presentations. Overall, the Razer campaign was a great success. It conveyed the benefits of Razer products in a way that was both informative and entertaining, demonstrating how edutainment can be effectively used to capture and maintain the attention and interest of the audience.