The Razer campaign, conducted in collaboration with the three YouTubers Tjulfar, GamingGuidesDE, and Dennome on YouTube and YouTube Shorts, was a brilliant mix of edutainment.
Warner Bros. and Anti Boring Content Club set out to create an immersive campaign for the launch of the new Conjuring film, bringing the tension and atmosphere of the franchise into the real world. The goal was to use content creators to deliver authentic, first-hand experiences that would emotionally engage their communities and generate strong attention.
The constant flow of information on social media makes it increasingly difficult to concentrate on one thing for long. Numerous platforms have already reacted to this shortening attention span of people. With YouTube Shorts, YouTube also decided to participate in the new trend.
The cases shown here are only a selection of the campaigns that we implement with our in-house creator line-up. As part of LunyOne we regularly work with clients from the areas gaming, tech, lifestyle, sports, travel as well as education.
At the core, it always comes down to a combination of:
The Razer campaign, conducted in collaboration with the three YouTubers Tjulfar, GamingGuidesDE, and Dennome on YouTube and YouTube Shorts, was a brilliant mix of edutainment
LunyVent 2024, a pre-gamescom event by LunyOne, brought influencers, experts, and brands together for learning, networking, and collaboration, strengthening industry connections.
The Govee campaign was a two-phase collaboration that highlighted the brand's innovative lighting products. The first phase focused on detailed content to showcase the features of Govee’s lights, while the second phase used visually creative content on Instagram and TikTok to quickly generate awareness and emphasize the lights' ability to enhance home décor.
Together with influencer Blessed, ImmoScout24 used TikToks and Reels to highlight the benefits of MieterPlus. The entertaining clips offered quick tips for apartment hunting and showed how the service makes renting easier.
