- LunyOne Creators - Creator- & Talent Management
This is LunyOne Creators
LunyOne Creators is the dedicated talent management unit of LunyOne. We represent a curated roster of in-house creators from the gaming and entertainment space in the DACH region, with a strong focus on long-form content on YouTube and Twitch.
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- Agency
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- Talent Management
- LunyOne
- Our Creators
Our Creators
Our in-house creators are well-known faces from the DACH region, with a clear focus on gaming and entertainment. We mainly work with mid-tier, macro and mega creators whose reach and communities are already well established. Mostly with content on YouTube and Twitch as long-form videos or livestreams. In addition, many of them are active on platforms like Instagram and TikTok to reach their community across multiple touchpoints.
Instead of working with large numbers of micro or nano creators, we deliberately focus on a curated in-house creator line-up. Many of our creators have been working with us for years, so we know their communities, content style and strengths very well – whether it’s Let’s Plays, competitive gameplay, variety streaming or entertainment formats around gaming. This setup gives us more reliability, stronger performance and less volatility in campaigns.
For your campaigns, we put together a creator setup that matches your product, target audience and goals – instead of simply choosing influencers based on reach.
LUNY ONE
For Creators
You are a German-speaking creator and looking for a talent management team that supports you long term?
With LunyOne Creators, we primarily work with creators from the gaming and entertainment space who are active on YouTube and/or Twitch and have already built an engaged community. Our focus is on mid-tier, macro and mega creators.
What we offer as a talent management:
- Brand collaborations and deal handling – we connect you with suitable brands, handle negotiations and make sure setups are fair and transparent.
- Sparring for content and positioning – we act as a sparring partner for content ideas, formats, platform strategy and long-term brand building.
- Structure and relief in your day-to-day – we take care of briefings, timings and coordination with brands so you can focus on creating content.
Services
Brand Integrations & Sponsorships
We integrate your brand in a targeted way into the content of our in-house creators – for example in YouTube videos, Twitch streams or video series around gaming and entertainment. Whether one-off integrations, launch pushes, season updates or multi-part campaigns with a long-term narrative: we make sure that the execution fits the creator’s story and the expectations of the community.
Long-term Partnerships & Brand Ambassador
Instead of relying only on individual placements, we build long-term partnerships with selected creators together with you. This creates a consistent brand perception in the community through recurring touchpoints, joint formats and multi-part activations.
Events & On-Site Activations
Our in-house creators can work together with your brand at events, trade fairs, community events, tournaments or in live formats. On site, authentic content is created that strengthens the connection between brand, creator and community and can then be used in a sustainable way for social media assets, recaps and highlight content.
Interaction with LunyOne as Campaign Management Brand Agency
If you want to work with supplementary influencers in addition to our in-house creators, or if you are planning larger, cross-platform influencer campaigns, we bring in our agency team from LunyOne. This allows campaigns with our in-house line-up and additional creators to be managed effectively from a single source.
- Exploring Lunyone
Brands and agencies
Cases
How we work with our creators and brands
At LunyOne Creators, we focus on long-term, trust-based collaboration - both with our in-house creators and with brands. For us, it’s essential that partnerships make sense for everyone involved, create real impact and remain transparent at all times. We work proactively, reliably, in an agile and transparent way: we think along with your campaigns, bring our own ideas to the table, react flexibly to changes and stick to agreed deadlines. This creates a setup where creators can focus on their content, while brands can rely on clean processes, clear insights and stable results.
- Exploring Lunyone Campaigns
Your campaign setup with LunyOne Creators
To keep campaigns with our in-house creators clear and efficient for you, we work with a clear but flexible process:
Step 1: Request & objectives
You tell us which game, topics or launches you want to amplify with our in-house creators and which objectives are in focus (e.g. awareness, launch support, community building, installs, etc.). Based on this, we sharpen the setup together.
Step 2: Creator suggestions & line-up
We present you with a suitable creator setup from our talent management, including information on reach, target audience and initial integration ideas. The line-up is coordinated with you before we move into detailed planning.
Step 3: Concept, briefing & execution
On the basis of the talents, we design suitable executions together with the creators. We handle briefings, timings and coordination and make sure that your brand is embedded natively and authentically into the content - in line with campaign objectives and framework conditions.
Step 4: Go-live & evaluation
We accompany the go-lives, collect all content and key figures and prepare the results in a structured report. This gives you a clear overview of reach, performance and learnings - as a basis for further flights, rebookings or long-term partnerships.
cases
Influencer marketing shows its real value in execution. In our cases, you can see how brands have worked with our in-house creator roster to bring campaigns to life.
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Razer
The Razer campaign, conducted in collaboration with the three YouTubers Tjulfar, GamingGuidesDE, and Dennome on YouTube and YouTube Shorts, was a brilliant mix of edutainment.
Conjuring Event
Warner Bros. and Anti Boring Content Club set out to create an immersive campaign for the launch of the new Conjuring film, bringing the tension and atmosphere of the franchise into the real world. The goal was to use content creators to deliver authentic, first-hand experiences that would emotionally engage their communities and generate strong attention.
YouTube Shorts
The constant flow of information on social media makes it increasingly difficult to concentrate on one thing for long. Numerous platforms have already reacted to this shortening attention span of people. With YouTube Shorts, YouTube also decided to participate in the new trend.
- Clients
Building Success Stories Together
At LunyOne, we are proud to partner with a diverse range of clients, from innovative startups to established global brands. Our collaborative approach and dedication to excellence have helped us build lasting relationships and achieve remarkable results.
