Warner Bros. and Anti Boring Content Club set out to create an immersive campaign for the launch of the new Conjuring film, bringing the tension and atmosphere of the franchise into the real world. The goal was to use content creators to deliver authentic, first-hand experiences that would emotionally engage their communities and generate strong attention. 

Several creator duos – including our creator Emmo – were invited to face the “scariest night of their lives.” The challenge: to step into the role of investigators, follow hidden clues and solve riddles, and ultimately banish the demonic forces lurking in the woods.