The campaign for the new Supercell game Squad Busters with TikTok influencers Kingloui, Nzuumk, Henoc, HeyMoritz, and Echtso relied on an innovative strategy to capture attention. Using a specially designed TikTok filter, the campaign piqued curiosity about the game among not only gaming enthusiasts but also a broader audience. The TikTokers used their unique styles and personalities to create creative and entertaining content that engaged viewers. The TikToks focused on presenting exciting and humorous scenes that reflected the atmosphere and theme of Squad Busters. This partnership successfully allowed Supercell to reach a new audience and introduce the game in a fresh and engaging manner. The connection between the popular TikTokers and the innovative filter helped effectively launch “Squad Busters” and draw widespread attention to the new gaming app.